Circulon enables Circulon Customers to work smarter not harder through cookware that was designed with them in her in mind. Through innovative design for everyday cooking, Circulon’s circles make a significant promise – to make life easier.
Like ripples in a pond, when Circulon’s customers serve up an excellent breakfast, all of her other meals—and day-to-day activities—seem to follow suit. Circulon builds momentum. For our 2017 campaign, we brought that delicious chain reaction to life with a new campaign “When Circles Align.”
Through a series of films, the momentum of Circulon customers everyday activities is served up by great meal because When Circles Align. Your Day Delivers. For print and in-store executions we evolved Circulon’s brand by adding lifestyle photography that completed the meals prepared with the innovation of Circulon cookware.
Role: Creative Director