The sport of golf hasn’t changed one bit. But the game of golf keeps getting better and better. With a new generation of golfers and a new wave of technology to enhance the way they play. From Strokes to Skins, there’s a lot of green to cover. Modern golf isn’t the lonely pursuit of a handicap. It’s a social outing. It’s a slew of side games with a slew of side pots. It’s a round of bets at each hole for a round of beers at the 19th. So let’s celebrate it. Let’s share how 18Birdies makes it better than ever to hit the links. Let’s make it fun. Let’s make it simple. Let’s make things interesting.
Here Comes The Marshal is integrated campaign featuring The Marshal. The brand foil to drive downloads of the 18Birdies App. Traditionally, golf marshal’s roll up on a party to criticize behavior or pace of play. Ours, pulls up and does the opposite. He doesn’t curtail the golf experience, he enhances it. Not only by sharing all the features & benefits the app has to offer, but also a sense of humor, and a playful love of the game.
For most golfers, the sight of the marshal pulling up in his golf cart is a negative thing—that’s why we’re flipping it on it’s ear to deliver something unexpected and memorable.
Role: Creative Director