The Irvine Company’s Irvine Spectrum Mall is Southern California’s premier entertainment and lifestyle destination, visited by more than 17 million people each year. The experience required something that was differentiated and represented the premium brand of the Irvine Spectrum Mall. An experience that supported a sophisticated interactive way-finding that elevated the overall guest experience.
The team created your personal mall concierge– the premier mall directory experience. An experience that visualizes guests walk times, with GPS wayfinding paths, restaurants menus and more though a huge immersive touch experience. A huge thank you to Janice Fong and Leon Rubins and Janice Fong for video footage of the experience in action.
Role: Creative Director