Created a Movement

Intuit, the makers of QuickBooks and TurboTax were about to launch a new product geared towards the self-employed community in the US. The QuickBooks Self-Employed platform is the best way for those who file a 1099 to track and manage all aspects of their business, from expenses to mileage to deductions and everything in between.

They asked us to launch the product and get the over 50 million self-employed people across the nation invested and excited.

Instead of a campaign, we’ve created a movement. Shining a light on those who are self-employed and showing them that there is a community here to support them. We are also showing them that this platform/product is always evolving based on their needs and input and that Intuit is fighting for their rights (even at a governmental policy level) as well as giving them the tools they need to succeed.

Role: Creative Director