Anolon has been an innovator in the cookware space for 35 years. Their brand and products are premium, but their brand identity needed a refresh to better convey that.
Anolon needed to deliver on those sublime cooking experiences by helping every chef find their happy place. We developed the new brand to engage home chefs by enriching them in the knowledge of their craft and amplifying the pleasure of their pursuit of perfection. Creating a place where they can deliver satisfying meals that fulfill their practical and emotional needs by elevating them with something a little extra.
We developed a robust 160-page brand guide that explores every little detail of the brand. We started by detailing our brand strategy through their consumers that helped us craft their new brand identity and logo. From there, the new brand helped every home chef find their happy place, amplifying their pursuit of culinary perfection.
Role: Creative Director