As the Creative Director and lead on SapientNitro’s Activision account for over 3 years we developed a strong partnership with the organization. That relationship lead to the partnership with Call of Duty Endowment (C.O.D.E.), a charitable organization helping to place veterans in high-quality careers, to refresh their brand identity and digital experience.
Building on the creative vision less is more the team created a strong design approach with a minimalist design aesthetic that delivered a new experience for C.O.D.E. One that featured rich, stylized media, an inviting color palette and was built on a flexible, responsive platform. The team created a stunning digital experience for C.O.D.E. by creating a new and unique identity and branded experiences that ensured the organization had an ownable look that set them apart from the entertainment powerhouse they share a name with.
Please check out a few other feature Call of Duty projects. Activision brand relaunch, Call of Duty, Call of Duty: Black Ops II and my favorite The Replacer.
Role: Creative Director