For Monterey Bay Aquarium‘s 2017 “Share the Love” campaign, bus riders and pedestrians on the sidewalks of San Francisco will have their own authentic aquarium experience as they encounter custom-built, state-of-the-art interactive bus shelters in two creative executions:
Colorful Conversations – Inspired by an art project I was working on these dynamic digital screens will display a beautiful underwater scene full of color and natural motion, featuring a fashionable cuttlefish. For those who stop to admire him, the imaginative cuttlefish – a natural master of camouflage – will detect the color of the current viewer’s clothing, morphing his color to match his admirer and relaying a personal message.
Silhouette Moments – Digital displays will showcase scenes of the Aquarium’s real-life underwater beauty, framed by animated silhouettes of aquarium “visitors” observing the magic. When pedestrians step within range, the experience will capture that person’s silhouette and display it onto the underwater experience itself. Users will be playfully prompted to show their “best octopus impression,” test “how high they can jump,” and more.
- 165,000+ Shelter Engagements
- 490,000+ Impressions across 8 Shelters
Role: Creative Director