There’s nothing more authentic than the awesome world of DIY culture. Because everything’s better in beta and all the glitches & bugs…this where the fun starts. So we invited the Mamba community to join in engineering a beta world with the help of something we happened to engineer ourselves, Mambot—a Mamba-powered robot programmed creative assistant to make all kinds of things all kinds of fun.
We kicked off the summer phase of our #Mambafy campaign with the arrival of our friendly Mamba-powered robot with a video inspired by Hollywood teaser trailer. We grabbed eyeballs and create intrigue with a series of dynamic close shots showing the design, build, and awakening of our lovable new character. Because In a world of chewy fruity fruit chews, one … will rise. #StayTuned #Mamba
We introduced Mambot as a part of our Summer #Mambafy campaign with a video message from the bot itself. We captured our not-so-little friend speaking to the camera in the style of single-camera mockumentary sitcoms like The Office and Parks and Rec. Mambot introduced itself and explained its ultimate purpose of making all kinds of things all kinds of fun.
Role Creative Director, Director, Editor, Sound Designer