Jameson is the world’s favorite Irish whiskey. Our mission: reignite their passionate fan base by launching a new product for April Fool’s Day.
So we launched an actual bottle of Jameson whiskey into actual outer space. And actually treated it like a real new product launch, complete with a central video asset, supporting social media posts, a CRM email, and a new spot on the Jameson e-commerce site.
We ignited the engines and let our fans know something was up
We built anticipation around our “new” product by teasing Jameson fans…something was definitely about to take off.
Then we launched the new product video across owned and earned channels.
Resulting in an impact that was out of this world
The Space Aged product shattered all worldly expectations, providing social liftoff that hadn’t been seen in ages. All because we decided to reach for the stars. Reaching 9,000,000 fans, with a 15% engagement rate, generating over 92,00 unique site visits and over 45,000 email sign-ups.
Safe to say our fans were engaged and we sent custom Space-Aged swag to some of our favorite commenters.
Space, That’s Why.
Role: Creative Director. Editor. Director. Director of Photography