PANDA EXPRESS HONEY SESAME CHICKEN BREAST
NFL tight end George Kittle loves Honey Sesame Chicken Breast from Panda Express. It’s more than just his favorite dish; it’s his way of life.
Honey Sesame Chicken Breast Lifestyle Series
So Panda Express teamed up with George to show everyone how you, too, can Find Your Sweet Spot through the power of Honey Sesame Chicken Breast.
Introduced Fans to George’s Seminars
We kicked off the campaign with a content series that introduced fans to George’s seminars, inspired by everything that makes Honey Sesame Chicken Breast—and George—so great.
Motivational Mantras Helped Fans Find Their Sweet Spot
Then each week, we helped fans find their sweet spot with motivational mantras.
Limited-Edition Swag Helped Fans Stay Fresh
Created a line of limited-edition Honey Sesame swag, so fans could match their inner sweetness with outer freshness.
A Year’s Supply of Honey Sesame Chicken Breast
The sweetest part of all? After announcing that Honey Sesame Chicken Breast was here to stay, we gave one lucky fan a chance to win a year’s supply of the beloved dish.
The fan love for Honey Sesame Chicken Breast was already immense, and our campaign results were pretty sweet. By helping fans find their sweet spot, we helped Panda Express find theirs.
16.6 Million impressions
150K post engagements
Role: Creative Director