PANDA EXPRESS HONEY SESAME CHICKEN BREAST
So Panda Express teamed up with George to show everyone how you, too, can Find Your Sweet Spot through the power of Honey Sesame Chicken Breast Lifestyle Series.
Introduced Fans to George’s Seminars
We kicked off the campaign with a content series that introduced fans to George’s seminars, inspired by everything that makes Honey Sesame Chicken Breast—and George—so great.
Be The Sweetness
The Seminars were accompanied by a digital broadcast 15s spot inviting fans to “Be The Sweetness.”
Motivational Mantras Helped Fans Find Their Sweet Spot
Then each week, we helped fans find their sweet spot with motivational mantras.
Limited-Edition Swag Helped Fans Stay Fresh
Created a line of limited-edition Honey Sesame swag, so fans could match their inner sweetness with outer freshness.
The sweetest part of all? After announcing that Honey Sesame Chicken Breast was here to stay, we gave one lucky fan a chance to win a year’s supply of the beloved dish.
Sweet Results
The fan love for Honey Sesame Chicken Breast was already immense, and our campaign results were pretty sweet. By helping fans find their sweet spot, we helped Panda Express find theirs.
16.6 Million impressions
150K post engagements