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© Copyright 2021 Chris Szadkowski. All Rights Reserved.

Created a New Dimension for Retail

The Apartment Virtual Reality Retail Experience Created a New Dimension in E-Commerce. It is the Future of Retail.

 

The industry talks about how e-commerce and online retail engagements are rich experiences. However, they’re still a flat, 2-dimensional, endless aisle representation of today’s retail stores. And while e-commerce is flat, commerce is not. Retail stores create an emotional experience that connects shoppers to a brand and their products. We saw that Virtual Reality is the perfect channel and technology to connect and immerse consumers in a story and a digital brand experience. The Apartment puts consumers at the center of it all and in control of the story.

 

The Apartment VR retail experience is a shopping trip, unlike anything you’ve ever experienced. It takes the theme of curated quintessential things to the next level, where consumers are transported to SoHo NYC and shop The Apartment by The Line, simply by putting on a Samsung Gear VR headset. The experience breaks away from the traditional interaction paradigms and user interactions we’re all familiar with on mobile, television and our personal computers.

 

The Apartment creates a sense of presence in the space and adds a new level of engagement, truly connecting with other existing channels. Consumers can feel the pulse of the neighborhood, hear the backstories of the products and immerse themselves in the location. While exploring The Apartment, consumers have the opportunity to add items to their “cart” with just a tap of the VR headset. When they complete the experience, they’re instantly connected to the online checkout page where they can complete the shopping experience in any channel, at any time.

 

Huge thank you to the entire team at WEVR for putting this all together! Learn more about WEVR  and follow them on Twitter @onwevr.

 

Winner:  Best AR-VR Immersive Entertainment in Advertising and Live Event and Installation at Digital Hollywood‘s Fall Event.

 

Featured: Epica Book 29 – Creative Communications – Shortlist (Buy Now)

 

Links: IMDB, Adforum, WGSN

 

Want to experience the Future of Retail? Request a demo.

 

Role: Creative Director, Director, Writer, Sound Editor and Producer.

The Apartment The Future of Retail
VR 360 Stereo Camera - WEVR
India - The Apartment By The Line
The Apartment - Dining Room
Experience Logo
The Experience Chair
The Experience info
Added to bag
Digital Hollywood Awards Panel
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© Copyright 2021 Chris Szadkowski. All Rights Reserved.