They asked us to launch the product and get the over 50 million self-employed people across the nation invested and excited.
Instead of a campaign, we’ve created a movement. Shining a light on those who are self-employed and showing them that there is a community here to support them. We are also showing them that this platform/product is always evolving based on their needs and input and that Intuit is fighting for their rights (even at a governmental policy level) as well as giving them the tools they need to succeed.